The S-27 features our original Kanji character for bag on the front. This shoulder bag was released to commemorate the 110th anniversary of Ichizawa Shinzaburo Hanpu. The idea was the brainchild of a craftsperson, who commutes to work by bicycle.
Most of our standard bags from old that carry the Ichizawa Hanpu brand tag, were made to meet the needs of various professionals such as carpenters, plasters, electricians, as well as liquor shop owners. Some distinctive bags that may not be found in other shops such as those used to carry ice or milk bottles are still made at our shop.
The other day, a university student came to our shop saying, "I’ve been using this backpack every day since junior high." The memory-filled backpack is her trademark.
One day, our boss had a flash of inspiration resulting in the creation of the hitotsuki (Sun and Moon) pattern. Rather than the symmetrical circle admired in western countries, ours is slightly asymmetrical, the form strangely soothing and calming.
Among our shoulder bags, the S-02 series is the lightest and simplest besides being the slimmest in width. Without exaggeration, most of us, including the boss, craftspeople, and staff, use it on a daily basis. What is the secret of its popularity?