The other day, a university student came to our shop saying, "I’ve been using this backpack every day since junior high." The memory-filled backpack is her trademark.
One day, our boss had a flash of inspiration resulting in the creation of the hitotsuki (Sun and Moon) pattern. Rather than the symmetrical circle admired in western countries, ours is slightly asymmetrical, the form strangely soothing and calming.
Among our shoulder bags, the S-02 series is the lightest and simplest besides being the slimmest in width. Without exaggeration, most of us, including the boss, craftspeople, and staff, use it on a daily basis. What is the secret of its popularity?
An elderly woman dropped by our shop during her trip to Kyoto with her friends from decades ago. She had our shop in her itinerary as she had wanted to introduce her friends to her favorite bags.
There is something special about canvas backpacks as the more you use them, the more you become attached to them. After having used it every day through wind and rain, it has been broken in so that it is synonymous with you.